In our noisy world, it can be difficult to determine which financial advisor is best for you and your family. However, there are core questions you can ask that will greatly increase your ability to find the right match.

1. Are they a fiduciary?

A firm with a fiduciary responsibility is legally required to make recommendations with your best interest in mind. Rather than selling an investment product for compensation, a fiduciary is required by law to ensure their recommendations are truly what is best for you. Financial strategy provided by the Team at Buttonwood Financial Group is focused around our fiduciary duty.

2. What is their investment strategy?

Investment management comes in all shapes and sizes. Some firms require each advisor to develop investment strategy for their specific clients. Other firms focus on a single strategy for all their clients. It’s important to make sure the firm you are interviewing has an investment strategy that matches your specific needs. At Buttonwood, our Investment Policy Committee (IPC) manages assets for our own investments as well as our clients’. The objective of our IPC is to produce a more consistent rate of return over full economic cycles. With a more consistent rate of return, our lifetime cash flow, tax, insurance and other financial strategies have a much higher probability of success. Read how Buttonwood’s IPC manages assets.

3. Investment Manager vs Wealth Manager / Family CFO

Often, firms will claim to have your full financial picture in mind when really, they are only looking at one piece of the puzzle; Investment management. While investments are a very important part of your financial strategy, they are just one piece. Wealth managers typically have a more comprehensive approach. Buttonwood is a Wealth Management firm and our approach is unique. For the same reason a business would hire a CFO, we serve as Family CFO for our clients. We coordinate comprehensive tax, insurance, estate, investment, cash flow, retirement, education and business strategies. We not only make specific recommendations, we also implement, monitor and adjust strategy as you and your family move through life. We do the work to provide you with more time to appreciate your wealth.

If these ideas resonate, simply click here to schedule an informal conversation to learn how our Family CFO services can benefit your and your family.

Recent Buttonwood Articles


By Jon McGraw • October 21, 2026
How Buttonwood's Investment Policy Committee rebalanced its Core and Tax Aware Allocations on September 22, 2026: same convictions, smaller bets.
Estate planning documents representing family, legacy, and financial planning.
By Danielle Brown MSF, CFP® • September 28, 2026
The 2026 federal estate tax exclusion is $15 million per individual. Learn why being under the threshold does not make estate planning irrelevant.
Buttonwood Financial Group Investment Policy Committee May and June 2026 portfolio rebalance summary
By Jon McGraw, Investment Policy Committee Chair, Buttonwood Financial Group (Kansas City) • July 20, 2026
How our Investment Policy Committee approached the May & June 2026 rebalances: trimming equity risk, upgrading bond quality, and adding liquid alternatives.
Child placing coins into a piggy bank while learning about saving and financial responsibility.
By Danielle Brown, CFP MSF • July 7, 2026
What families should know about Trump Accounts eligibility, contributions, financial literacy. Child investment accounts may fit in broader financial plan.
By Jon McGraw • July 1, 2026
Beyond fees, DIY investing carries hidden costs — time, taxes, and coordination. A Kansas City wealth management perspective on when self-directed makes sense
SpaceX and Anthropic are filing for the two largest IPOs in history. Learn how index fund exposure,
By Kristy Wieland • June 10, 2026
SpaceX and Anthropic are filing for the 2 largest IPOs in history. Index fund exposure, 401(k) passive buying, and mutual fund holdings mean you may already own them

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