I’m starting a business, so I need to set up a company, right?

With many opportunities available for small businesses, we are regularly engaged to assist with business planning and startups. “What is the best type of business entity?” is a question we regularly hear. And in similar fashion to many financial questions, we use the details to drive the decision.

Build the Foundation First

When starting any type of project, especially a new business, if you start with a good blueprint and build a solid foundation, you have a much better chance of success. The IRS tends to think logically: If a new venture looks like a business and acts like a business, it’s more likely the IRS will consider it a business. In the real world, this means from day one, the business should have its own bank account and credit card and shouldn’t be operating inside your personal checking account. It also means you should have a well-designed business plan with intent to make a profit. The type of company or business entity isn’t at the core of the IRS ‘business vs hobby” decision.

With More Risk and Complexity, Add More Protection

 

The simplest form of business structure is a Sole proprietor. Other structures such as Limited Liability Company , Partnership , S or C corporations each have their advantages and disadvantages based upon the personal situations for the business owner(s). These include the location where the business formed, the number and objectives of business owners, risks of operating the business, tax implications and more. In order to get it right, it is important that the unique needs of the founders be taken into consideration.

 

At Buttonwood, we develop client-specific strategy by thinking about assets, entity types, tax implications and liability concerns as interrelated to one another – not as standalone strategies.

For the same reason a business would hire a CFO, we serve as Family CFO for our clients. We coordinate comprehensive tax, insurance, estate, investment, cash flow, retirement, education and business strategies. We not only make specific recommendations, we also implement, monitor and adjust strategy as you and your family move through life. We do the work, allowing you more time to appreciate your wealth.

If comprehensive strategies are something you are interested in, simply click here to schedule an informal conversation to learn how our Family CFO services can benefit you and your family.

Recent Buttonwood Articles


Investmen
By Dale Raimann January 7, 2026
As we closed out 2025, our Investment Policy Committee (IPC) continued its work to refine strategies that balance risk, liquidity, and long-term growth. In our previous update , we shared how the inflation shock of 2022 reshaped our approach to fixed income and led to a more nimble, systematic positioning of bond assets. That proactive discipline remains a cornerstone of our investment process. As we wrapped up 2025, our Investment Policy Committee (IPC) continues efforts to refine strategies that balance risk, liquidity, and long-term growth. With the Fed reducing overnight lending rates for the third time, recent IPC discussions have turned to another critical focus area: cash management. Why Cash Strategy Matters Now With interest rates still elevated and market uncertainty persisting, many investors hold larger-than-usual cash positions. While cash provides stability, it also introduces opportunity cost if left idle. One of our IPC objectives is to ensure that excess cash works harder for you, without compromising liquidity for emergencies or near-term cash needs. Refining Our Cash Allocation Policy For our clients with larger cash needs (generally more than 5% or $50k of liquid assets in cash or money market funds), we are shifting to a proactive T-Bill management strategy, or other suitable investments based on goals and circumstances. For our clients holding less than $50k in cash or money market, we have retained money market for liquidity, but we have made a switch to the default money market fund we are using. Risk and Tax Aware Money Market Selection While yields are similar across money markets today, the underlying investments in each money market fund vary quite a bit. For example, Schwab Prime Money Market (ticker SWVXX) offers a slightly higher yield but invests in asset-backed commercial paper (ABCP), introducing a modest credit risk. In contrast, Schwab Government Money Market (ticker SNVXX), invests primarily in U.S. Treasuries and government-backed securities, making it virtually risk-free and often state income tax-advantaged. With lower risk and only about 10/100’s of 1% yield difference, our IPC has proactively transitioned clients from SWVXX to SNVXX, to prioritize safety and tax efficiency over a marginal yield difference. Connecting Back to Our Broader Strategy These cash management refinements build on the fixed income strategy we recently outlined. By reducing exposure to inflation-sensitive bonds and implementing a more systematic approach, we are positioning portfolios to be more resilient across potentially weaker or higher-rate environments. Optimizing cash allocations and minimizing credit risk within money markets reinforces the same core principle—protecting downside risk while prudently capturing incremental return opportunities. Looking Ahead As we enter 2026, our investment approach remains focused and disciplined. We continue to prioritize liquidity for cash needs, thoughtful risk management, and systematic investment strategies designed to adapt to evolving market and economic conditions. This proactive framework supports long-term portfolio resilience while remaining aligned with your financial objectives. If you have questions about how these updates may impact your investments, cash management, or overall financial plan, we encourage you to connect with your financial advisor at Buttonwood. Our team is committed to delivering personalized wealth management and asset allocation strategies—regardless of market or economic uncertainty. Thank you for your continued trust and for allowing us to coordinate your asset management as part of our Family CFO services.
How to Talk About Money with Family Over the Holidays
December 23, 2025
How to Talk About Money with Family Over the Holidays. Whether your family is just beginning to plan or has been navigating financial decisions across generations
December 12, 2025
As year-end approaches, many clients focus on charitable giving—supporting causes they care about while optimizing their tax strategy. This year carries added urgency: the One Big Beautiful Bill Act (OBBBA) will significantly change charitable giving rules in 2026.
Buttonwood Investment Policy Committee Update
By Jon McGraw November 24, 2025
Maintain diversification as one of our risk management tools, focusing on our high-conviction ideas that tie with where we feel we are in the economic cycle.
Buttonwood Investment Policy Committee Update
By Kyle Hogan September 26, 2025
Our Investment Policy Committee (IPC) remains focused on balancing opportunity with discipline as markets continue to react to shifting economic and geopolitical dynamics. Following a volatile start to the year, recent developments have created a more constructive environment for risk assets, though caution remains war
Inside the Capitol Building, where the
By Jon McGraw July 21, 2025
On July 4, 2025, President Trump signed the One Big Beautiful Bill Act into law. Learn what that means for business owners.

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