Measuring Success

Starting a small business is hard work.  Marketing your small business is even harder.  Once you find the right marketing strategies for your business, how do you measure success?  As a small business owner, it is important to ask yourself, “How can I measure success on a realistic scale?”

While many people associate “success” with “growth”, this isn’t necessarily the best way to measure your business’ success.  Making consistent progress and generating dependable streams of revenue are as important, if not more important, than measuring success by company growth.  When a small business grows too quickly, it runs the risk of failing just as quickly as it began.

As a small business, sustainability is key.  Slow growth for a small business means conservative, steady growth over the long term.  As such, steady growth can help your business expand on its uniqueness, quality customer service and innovation.

Marketing Strategies to Achieve Steady Growth

Remember why you chose to branch out and start your own company.  Was your goal to provide a unique service to a specific niche?  Were you focused on maintaining excellent customer service?  How did you envision a small business environment helping you achieve your goals?  It’s important to keep your goals for your company top of mind as you measure success and implement marketing strategies.

Let’s look at a few tips to further your marketing efforts and achieve sustainable growth:

  1. Tell your unique story. Any time your business promotes your services or products, incorporate your story.  Tell your audience why you have such passion for your business and how it could positively impact them.
  2. Find your niche, know your brand. What makes your company stand out from the rest?  In a world of constant competition, it’s imperative to differentiate your business from others in your industry.
  3. Boost customer loyalty. While you are looking for new business, always keep your current customers in mind.  Responsiveness with your clientele can enhance their confidence in you, leading to more referral business.
  4. Get creative. You and your team should constantly be thinking about new ways to improve your internal processes.  Streamlined processes result in higher capacity, thus creating steady growth over the long term.

These tips, in addition to realistically measuring your company’s success, can improve your overall marketing strategy as well as provide stable growth for your small business.

To learn more about how the Buttonwood Team can assist in your small business planning, schedule a conversation with one of our Lead Advisors today!  Also, explore our other services HERE!